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News & Events![]() Press Release: CULC Names Antonini and Canepa Bang as Newest Board Members
9/20/2018 By John San Filippo Credit Union Lending Cooperative, a CUSO committed to expanding the credit union movement through the use of innovative, collaborative lending and deposit growth solutions, today announced that well-known credit union veterans Jack Antonini and Sarah Canepa Bang have been named to the CUSO’s Board of Directors. Read more. ![]() Cracking the Millennial Code
By Mike Joplin, CEO, CU Lending Cooperative How can we attract more millennials? That’s a question most credit union CEOs are struggling with today. And if you spend more than a couple of minutes Googling, you’ll realize there are many, many answers to this question. They can’t all be right, can they? What if I told you that’s not even the right question? Imagine for a moment a master chef who decides to open a food truck. He spends his entire life’s savings on state-of-the-art equipment. He develops a magnificent menu. Then he parks his rolling five-star restaurant in front of his house and waits for customers to show up. That seems to be the approach most credit unions take with millennials. They launch all the cool new products and services that millennials allegedly want. Then they wonder why their websites aren’t blowing up with activity. In the meantime, GAFA (Google, Amazon, Facebook and Apple) and their disciples have figured out that millennials expect to be engaged on their terms. How else can you explain the proliferation of Apple Stores in upscale malls across the country? More to the point, how else can you explain the crowds of people who fill those Apple Stores on a daily basis. Read more. |
The lucrative Millennial demographic is shopping for loans on mobile. Is your credit union positioned to capture those leads? |